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yaya2017


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Back in 2012, Nike Air Max 90 Mujer Negras if you asked anyone what the hottest sneaker brand in the world was and they didn’t immediately say Nike, you’d have thought they were either insane or lying. Nike's stiffest global competition, Adidas, wasn’t so much a distant second as Nike Air Max 90 Dames an almost non-existent one. In the United States, Nike’s home base, the Swoosh was even more dominant. Its market share of athletic footwear was hovering around 60 percent, and it had just introduced the most groundbreaking sneaker technology of the millenium in Flyknit, the godfather of knit upper running shoes. On both mass market and limited-edition level, from Air Maxes to Air Yeezys, Nike looked unstoppable.A little over five years later, though, Adidas is not just more competitive than it was a half-decade ago from a financial standpoint—with reported increases in revenue and market Adidas NMD Dam share—but it’s also made up serious ground in innovation and style. What sparked the turnaround? A few things.In 2014, Adidas reissued its legendary Stan Smith tennis sneakers behind a massive marketing campaign, helping make them the coolest shoes Nike Air Max 1 Womens among both fashion designers and brunch-going bros. They also signed Kanye West, whose Yeezy line of sneakers pushed Adidas to the top of the hype conversation. But Adidas also owes much of its recent success to a white foam sole called Boost, which set a new standard in comfort and cool in the sneaker market. (So much so that we've started referring to Adidas's history in terms of B.B. [Before Boost] and A.B. [After Boost]). Five years after the first Adidas Energy Boost hit shelves, it’s worth breaking down how Boost, well, boosted Adidas to the top of the sneaker game.

Here’s the Adidas Superstar Femme Noir first thing to know about Adidas’s premier running shoe technology: it’s not actually made by Adidas. What we know as Boost is actually made by a German chemical company called Badische Anilin & Soda-Fabrik (BASF for short), and the Three Stripes just Nike Air Odyssey Womens pays BASF for the exclusive rights to this technology. BASF first developed what became Boost in 2007. At the time, it was nothing more than tiny little white particles the company called “energy capsules” (which basically look like squishy Tic-Tacs). Later, BASF’s scientists realized the particles were useful when welded together with steam into one solid piece. The first time Adidas saw Boost, it was via a small, tennis-sized ball that was used as a demo to show just how bouncy the material is. “We could not believe how higher the ball bounced back compared to EVA foams which were Nike Air Pegasus 89 Womens the standard material at that time. We could not stop watching this video and imagined what we can do with that material: we could revolutionize the running industry with that material,” says Matthias Am, the Category Director of Global Running at Adidas. By 2012, the company was testing prototype shoes with Boost.But what Adidas Superstar Donne Bianca makes Boost genuinely innovative? It’s all about what running shoe designers—and marketers—call “energy return,” which is what Am was talking about with the Boost bouncy ball. When it comes to wearing the shoes, it’s one of the first things you notice—they feel not unlike a very nice memory foam mattress.


The thing about Boost is that the minute you put it on, you know it’s a completely different experience than anything else out there. The comfort is something everything gets,” says Andy Barr, Adidas Nike Air Pegasus 83 Womens Director of Global Creation for the brand’s US Running Footwear division. The first Ultra Boost also looked different than anything else on the market. “It’s easy to forget that in 2013, most running shoes didn’t look like [the Ultra Boost]. They were [made of] a bunch of pieces and bright colors and bulky,” says Barr.In 2013, Adidas’s Nike Air Max Command Womens running shoes weren’t in need of a performance overhaul. In 2012, the year before Boost hit shelves, Kenyan Patrick Makau set the world marathon record while wearing the Adidas Adios 2, which, while lightweight, doesn’t pack any squishy sole units. But while the brand had success among the world’s most elite runners, everyday runners—especially in the United States—simply didn’t care. In 2013, Adidas only held two percent of the U.S. market share in the running shoe category, a number that remained Adidas ZX Flux Femme stagnant until 2015. Today, that number is more than nine percent, according to Barr.


Mer 7 Fév - 03:23 (2018)
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Mer 7 Fév - 03:23 (2018)
yaya2017


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Para hacer eso, la marca ha alistado tripulaciones locales en ciudades como Shanghái, Berlín y Nueva York para probar los nuevos zapatos y correr la voz una vez que salen a la calle. La marca Nike Air Max 90 Femme Grise está estableciendo lo que llama espacios de eventos HOVR House en todo el mundo para actuar como un centro social y de contenidos para los corredores. Comienza en Shanghai, luego en Los www.lorsofurioso.it ángeles, y estará en Austin para SXSW, y Adidas Superstar Femme Washington, D.C., para la carrera anual Cherry Blossom. El lanzamiento llega en un momento crucial para Under Armour. A?os de ventas vertiginosas y el creciente valor de las acciones lo tenían apuntado a los gigantes deportivos tradicionales Nike y Adidas, pero durante el último a?o ese impulso golpeó una pared. La compa?ía reportó dos trimestres consecutivos de pérdidas, y el precio de las acciones sufrió una importante caída. HOVR representa sus objetivos para atraer a los corredores incondicionales, así como a la audiencia más amplia de atletas ocasionales.
"Lo primero que busca un atleta, independientemente Adidas ZX Flux Mujer de si es corredor o deportista de equipo, está buscando una zapatilla para correr increíble que pueda ayudarlo a funcionar y mejorar", dice Lofton. "Así que siempre volví a correr, correr, Adidas Superstar Femme Rose correr, aquí es donde tenemos que estar"Adidas Superstar Donne Bianca . El papel de la experiencia en esta estrategia de marketing surgió de la relación de la marca con cuadrillas como Harlem Run de Nueva York y London Brunch Club. "Los miembros de la tripulación de ejecución son personas comunes que se divierten por la diversión, la comunidad, la sensatez y la salud, y recibimos muchas ideas valiosas de ellos no solo sobre el producto, sino también sobre cómo contar la historia del producto", dice Lofton. "

Mientras escuchábamos lo que nos decían, nos dimos cuenta de que las necesidades experienciales deben estar en el centro. Se trata de ofrecer las experiencias Nike Air Vapormax Mujer correctas en el momento adecuado, que sean dignas de atención y luego involucrar lo digital y social para que sea el micrófono ". Lofton dice que también tomaron lecciones de los lanzamientos de Nike Air Vapormax Womens Mens la zapatilla de baloncesto Curry 4 y del Adidas Superstar Donne BluProyecto Dwayne Johnson Rock colaborativo, particularmente para el rol de social. "Nuestros lanzamientos de Curry han sido increíblemente exitosos, y dominar la experiencia de unboxing ha sido una gran lección y algo que constantemente estamos tratando de mejorar", dice Lofton. "Cuando lanzamos la línea Project Rock, se vendió por completo, y esa narración solo se realizó a través de [Johnson's] y nuestros canales sociales y digitales. Así que maximizar lo digital, liderar a través de lo social, todas estas cosas son lecciones que aprendimos, ahora estamos llevando esas lecciones a HOVR. "" La idea de que esas grandes compa?ías están empezando a considerarla [lana] es un gran cumplido, estamos en una situación competitiva. La cantidad de imitaciones que estamos viendo de nuestro producto Nike Air Presto Femme es una locura ". Hay otras diferencias. Las compa?ías tradicionales de zapatillas de deporte operan según un modelo comercial diferente, uno basado en rangos estacionales de la "vieja escuela" y tiendas de ladrillos y cemento. Allbirds fue dise?ado para estar solo en línea desde el principio.

"Esas empresas han dependido de productos sintéticos y de cuero y están afianzadas en un método de fabricación de bajo costo que respalda el modelo mayorista", dijo Brown. "Tengo una gran cantidad de confianza en que son los líderes de la categoría, tienen sustancia detrás de su historia en términos de conectarse con los agricultores, y están trayendo la cantidad correcta de capital para continuar el impulso ". Para dar una analogía, NZ Merino ha estado involucrado con Icebreaker y Smart Wool que han establecido nuevas categorías de lana para Adidas Hamburg Donne ropa deportiva y calcetines. Ambas marcas como líderes de categoría han dominado sus sectores ", dijo Brakenridge. Allbirds continuará enfocándose en el calzado informal y alejarse del rendimiento y los productos de moda. Tradicionalmente, los zapatos cómodos habían sido feos, dijo Brown, pero Allbirds estaba cambiando esa idea. en su cabeza. Brown no confirmó los informes de que es la empresa de calzado de mayor consumo directo del mundo. "Estuvimos muy contentos con la respuesta, lo estamos haciendo a una escala que está allá arriba", fue tan lejos como estaba preparado para irse. él y su cofundador Joey Zwillinger ahora emplean a menos de 100 trabajadores, la mayoría de los cuales están ubicados en la sede y tienda minorista de Allbirds San Francisco, y el resto está ubicado en la tienda Nike Air Max 90 Womens Black minorista de la ciudad de Nueva York. se Adidas ZX Flux Mujer usa el centro, pero el personal allí no son empleados de Allbirds. Los zapatos se fabrican en Corea del Sur. De las carreras que hice en Zoom Fly, fue la media maratón en particular donde brilló, hace que mantenga un ritmo rápido durante mucho tiempo. s tretches se siente fácil. Bueno, más fácil. Estoy seguro de que será la primera elección de muchos corredores para medias maratones completos durante el próximo a?o.


Jeu 8 Fév - 07:12 (2018)
yaya2017


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Ze zullen niet rijk worden van iemands samenwerking, behalve misschien een Supreme-samenwerking. Bij ons Adidas NMD Dames activeren we deze markt en daarom werken ze met ons samen. Voor ons is het een verschil tussen een SMU en een samenwerking. Wij doen niet de schoen voor hen. Het is samenwerking dus we moeten luisteren en aandacht schenken aan wat adidas ons ook wil. Als de merkfocus van adidas een bepaald bereik, of een bepaald silhouet of iets dergelijks is: "Dit is wat we willen vestigen Nike Air Max 1 Femme in de markt," dat is waar ze meer naar verlangen om aan te werken. Het is een langere discussie omdat als we een silhouet zien binnen een bereik waar we sterk in geloven, dan wordt de discussie een beetje anders. We zouden daar om vragen en ze zouden vragen: "Waarom?", Omdat ze niet echt moeite hebben gedaan in die schoen. Dan kunnen we zeggen: "nou, we denken dat het een geweldige schoen is." Ze zouden zeggen: "De SNS-jongens vinden het een geweldige schoen. Het www.karolien.fr is zeer waarschijnlijk dat anderen dat ook denken, dus misschien moeten we hier wat meer gewicht aan toevoegen en dan zouden we meer aan die schoen werken, "en ze tillen het op in de piramide van waar ze voor gaan. Het is veel van discussie en politiek, maar samenwerking is precies dat. Het is samenwerking. We moeten hen ondersteunen en ondersteunen. Er zijn altijd Adidas Superstar Mujer parameters aanwezig. Weet je, vaak is het een schoen die de warmte van het moment is of dat een bepaald merk Nike Air Max Command Mujer op zoek is naar intro. Dat is leuk, maar het hoeft niet per se goed te gaan, dus we zullen vaak "nee" zeggen als we niet het gevoel hebben dat het samenvalt met onze visie.

Maar nee, er zijn veel schoenen waar ik graag aan zou willen werken en ik heb gewoon niet de kans gekregen. Ik zou heel graag mijn schoenen willen uitkiezen, en wanneer, en hoe. We zijn maar Nike Air Max 2017 Mujer een klein winkeltje in Boston. Wat is de samenhang tussen seizoensaankopen en collabmogelijkheden? Als u veel inventaris koopt, zou dat dan de deur openen voor een collab-opportunity? Of is het meer een onderdeel van het opbouwen van de relatie? Kijk maar naar de eerste collab met New Balance. Nadat we dat deden, was er een sterke toename van de vraag naar nieuwe saldi in Nike Air Odyssey Femme ons gebied van Michigan. Het deed zeker dat [in 2010]. Ik weet niet of dat nu het geval is, want Nike Roshe Run Womens het is niet zo bijzonder om een ??samenwerking te hebben. Ik zou zeggen dat het bijna andersom is voor ons. In 2013 deden we bijvoorbeeld 12 schoenen met Reebok - één schoen per maand. We moesten ongeveer 600 paar schoenen van elke schoen bestellen, ik kan het me niet herinneren. Dat komt neer op heel veel schoenen, en op dat moment waren we niet zo groot. Het was Adidas Superstar Dam Rosa een enorme zakelijke beslissing om te nemen. Het interessante is dat Reebok hiermee een groot deel van het marktaandeel binnen SNS heeft verworven, maar het heeft ook SNS als een bestemming voor Reebok gevestigd. In het digitale tijdperk, waarbij Google al het verkeer regisseerde en veel mensen online keek, konden we voor Reebok 2014 de bestemming zijn. In dat jaar hadden we slechts twee Reebok-samenwerkingsverbanden, maar de business die we met Reebok hadden, was hoger Nike Air Max TN Femme bijna 50% ten opzichte van 2013.Wat heb je het meest verrast over het werken aan een schoenencollab?

?Ik zou niet zeggen dat ik meer verrast ben, maar de politiek zelf bereikt je elke keer. Het was makkelijker toen we begonnen. Er waren geen problemen met de bedrijfseenheid, omdat er maar één bedrijfseenheid was. Omdat het allemaal verspreid is, zijn er vier of Nike Air Odyssey Womens vijf verschillende bedrijfseenheden, en kunnen ze onderling vechten, en ze hoeven niet per se te praten. Voordat Boost zelfs beschikte, had adidas heel wat interessante materialen in hun lopende collectie, en we wilden dat toepassen in een schoen waar we aan werkten voor Originals. We vroegen het Originals-team: "Hé, ik zag die schoen in de showroom. Dat materiaal is verdovend. Kunnen we daar als bovenste voor deze schoen aan werken? "Ze zeiden:" Nee, ik weet het niet. Nike Air Presto Femme We praten zelfs niet met het team van die partij, dus ik weet niet eens waar ik dat materiaal moet zoeken. '' Je bent in hetzelfde gebouw. Loop gewoon even naar beneden en vraag het. "" Die jongens kennen we niet. "" Oké, oké. "Niets verbaast me meer - ik doe dit al een tijdje. We hadden een kind uit Californi? dat in 2009 in de rij stond voor de Blue Lobster [SB Nike Air Vapormax Femme Dunk]. Hij vloog naar binnen, zat twee dagen in de rij, maar toen raakte zijn vriendin in een auto-ongeluk thuis en brak haar bekken. Hij vloog naar huis om haar te controleren en kwam toen terug en wachtte in de rij. Ze zaten op zijn stoel. Ik heb zoiets van, hou je me voor de gek? Daar hadden we een zesdaagse lijn voor. Het is altijd iets dat aan de hand is.


Ven 9 Fév - 08:10 (2018)
yaya2017


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Back in the mid ’90s, Nike Air Max cushioning was in the midst of a rapid evolution. Sneaker designs were progressing quickly, with the Air Max 95 and Air Max 97 becoming the industry’s aspiration for footwear perfection. The Air Max 98 has always played Nike Roshe Run Womens somewhat of a second fiddle to its predecessors, however. The younger sibling to the Air Max 97, the AM98 was built on the same Nike Air-Sole, but lacked the smooth, undulating lines of the 97. There were still some wavy Nike Air Max 1 Femme Rose lines, but there were also stripes and patches that chopped up the shoe into different sections. The 98 just didn’t flow as well as the 97. Regardless, it’s worth noting that the AM98 released in Adidas ZX Flux Femme plenty of eye-catching colorways, many of which will be returning in 2018. Here’s a look back at some of the highlights from 1998.Designed by Sergio Lozano, the same man responsible for the Air Max 95, the AM98 was touted as the best Nike running shoe available. An anatomically designed, dual-pressure, full-length Air-Sole unit with a lateral crash pad system cushioned and guided the foot through each step, while a full-length air bag absorbed the punishment. Featuring synthetic leather and a mesh upper, there was an overlay strapping system for fit and support, a sculpted polyurethane midsole, and a BRS 1000 Nike Regrind outsole. If the Air-Sole unit looks similar to that of the AM97, that’s because it is. The tooling of the Air Max 97 Adidas ZX Flux Dames was carried over and used for the 98.

Though Air Max running shoes are rarely taken seriously Adidas EQT Support ADV Donne by hard-core runners, the AM98 was definitely comfortable. One of the main issues was the lack of arch support in the shoe – it wasn’t designed with the overpronator in mind. Few runners were training for marathons in them, but they were perfectly fine for shorter runs.For sportswewar catalog Eastbay, the Air Max 98 debuted in the 1998 February edition (which would have been sent out in January). The men’s and women’s versions retailed for $149.99, which was the same price as the AM97 a year earlier. There was a cement/maize/obsidian colorway for men, and a white/maize/ultramarine colorway for women. A grey/citron/obsidian version also was available for kids, but with a modified Air Max 95 sole. The tooling for a full-length Air-Sole was most likely not available for the grade school (aka GS) model at the time, but it’s an interesting and possibly subtle nod to Lozano the designer, since the same groundbreaking sole was featured Adidas Superstar Dam on his most famous runner, the Air Max 95.In April, a metallic silver/Atlantic blue/black/white version would release for men, and a white/light sage/mid navy/tidal blue version released for women. For kids, a white/orange/black/maize released for boys, and a white/ice/twilight blue came out for girls in April as well.

Beginning in the early Fall, the debut colors of the AM98 started showing up Nike Air Max 1 Mujer in the Eastbay sale section. This was not necessarily surprising in the 90’s, as plenty of iconic sneakers went on sale due to high price tags and overproduction. Just a few months earlier, the Air Max 97 was on sale as well. In the basketball section, it wasn’t surprising to see some of the most popular Air Jordans of all time at a reduced price – sometimes for almost half off. It didn’t help the allure of the AM98, however, as once the bright red sale bubble appeared, it almost always made a style less Nike Air Max 1 Womens desirable.By the fall, Nike was already pushing another Air Max runner, now known as the Air Max 98 TL. This model had an updated full-length visible Air-Sole, along with a sculpted Phylon midsole. This AM98 TL was extremely comfortable and stylish, and the first Air Max 98 was Nike Air Odyssey Womens quickly forgotten. Incredibly, the Air Max 98 TL has yet to retro.Besides the TL, Nike debuted the Air Max Plus, which featured a new Tuned Air technology. The Tuned Air pillars in the heel produced maximum cushioning and arch support for anyone who overpronated. Besides the AM98 TL and Air Max Plus, there was already consumer demand for an Air Max 95 retro. The AM95 also returned in the fall of ’98 in updated and highly coveted colors.There are some general guidelines Nike employs when deciding to retro a sneaker: the shoe should be approaching or celebrating a milestone anniversary. The shoe should be Adidas Superstar Femme Noir cost-efficient to reproduce. The fact remains that at the primary retail level, Nike’s market share is still four times that of Adidas, Adidas Superstar Femme Blanche and more if you count Jordan Brand as part of the Swoosh’s portfolio. Adidas might be on the right track thanks to Boost, but it’s going to need to find what’s next if it wants to keep the Sneaker Wars interesting. But there’s a mighty good chance that whatever’s next involves Boost.


Dim 11 Fév - 03:43 (2018)
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Derrick Rose è lontano dal produttore di giochi che era tornato nel 2011, quando è stato nominato MVP della lega. In questa stagione, ha giocato Adidas Superstar Womens Pink in soli 15 dei 52 giochi per i Cleveland Cavaliers. Mentre la sua squadra gli paga solo 2,1 milioni di dollari, rispetto al suo contratto da 21,3 milioni di dollari nel 2016, Sport's Illustrated rivela che il suo contratto Adidas lo sta Adidas Superstar Mujer mantenendo pagato: per un importo di $ 11 milioni. Un contratto trapelato di 40 pagine rivela i tassi Adidas per il ex All-Star, che è iniziato durante la stagione 2011-2012 e arriva fino alla stagione 2024-2025, quando è destinato a scadere. Nonostante Rose non sia in grado di rimanere in salute dal 2011, Adidas ha pagato Rose $ 12 milioni ogni stagione, dalla stagione 2012-13 alla stagione 2016-17. Rose ha firmato un accordo a lungo termine con Adidas nel 2012, dopo essere diventato il più giovane MVP nella storia della NBA all'età di 22 anni. Tuttavia, subito dopo la firma del contratto, Rose Nike Air Max 90 Femme Blanche strappò il suo ACL, che portò la sua carriera a declinare rapidamente. Nel 2011, Adidas probabilmente immaginò che Rose sarebbe stata nel pieno della sua carriera durante il Stagione 2016-17. Avrebbe 28 anni in quella stagione e 28 è Nike Air Pegasus 83 Womens spesso l'età in cui un giocatore NBA è al suo apice. Probabilmente la compagnia ha anche pensato che entro la metà del Nike Air Max 95 Femme decennio, la commerciabilità di Rose sarebbe stata simile a quella di superstar affermate come LeBron James o Kobe Bryant. Potrebbe sembrare difficile crederlo ora, ma ricorda, Rose era appena diventata la più giovane destinataria del premio MVP nella storia della lega. Era il vero affare, sembrava.

?Adidas non sapeva - e non poteva sapere - che i migliori giorni di Rose erano dietro di lui e che il suo anno di punta si sarebbe verificato quando aveva solo 22 anni. "Secondo i Nike Air Max Thea Femme dettagli del contratto, Adidas ha accesso e il diritto di usare il social di Rose media per promuovere i suoi prodotti, Rose ha l'obbligo contrattuale di indossare il marchio oi marchi di abbigliamento formali associati alla società in tutte Nike Roshe Run Dam le apparenze NBA, e i diritti di pagare o addirittura rescindere il contratto in base a determinate clausole. Il contratto prevede anche uno stipendio per quelli vicini al giocatore, dando al fratello maggiore di Derrick Roses Reggie uno stipendio da $ 250.000 a $ 300.000 all'anno come consulente e Randall Hampton, il migliore amico di Roses tra $ 50.000 e $ 75.000 all'anno per "servizi di consulenza". Cosa ha molti - tra cui Jon Wertheim, che ha infranto la storia - confuso è il motivo per cui Adidas non ha invocato il suo diritto ad ancorare la retribuzione di Roses per non comparire in 41 su www.aubergedupionnier.fr 82 partite, cosa che è accaduta nelle stagioni 2012-13 e 2013-14. o revocare il contratto sotto una clausola morale, a causa delle accuse di assalto sessuale di Rose nel 2015. Secondo la McCann della SI, la compagnia ha tutto il Adidas NMD Womens diritto di farlo, ma sceglie di non invocare tali diritti.

"La compagnia potrebbe essere preoccupata che la riduzione dei pagamenti di Rose potrebbe far sì che i suoi altri atleti omologati mettano in dubbio la lealtà dell'azienda verso i suoi giocatori", scrive McCann. Eppure, come scrive Wertheim, lo scorso dicembre l'Adidas ha rescisso il suo accordo con la guardia di Boston Celtics Terry Rozier, semplicemente perché indossava un paio di sneakers Nike in una sparatoria pregame. Mentre Adidas non ha commentato la fuga, Rose sostiene che sta continuando la sua carriera per l'amore dello sport, e non,www.djherouan.fr i benefici finanziari. Amico, non mi interessa [quello], "disse Rose. "Non essere scortese, [ma] non mi importa niente dei soldi". Ovviamente, Boost non ha solo rivoluzionato la suola di una sneaker. Ha anche contribuito a far Nike Air Odyssey Femmefunzionare una sneaker da corsa come una scelta stilistica, cioè, indossandola per andare in giro nella vita di tutti i giorni invece di correre. Oltre all'elemento comfort, la silhouette Boost ha reso la sneaker da corsa qualcosa di elegante e cool. Li indosseremo per un lungo periodo. La tecnologia ha rivoluzionato il settore delle sneaker. Era davvero la prima volta che una scarpa da corsa aveva un aspetto leggero e solidale; la suola è stata in grado di estrarre energia da un attacco al piede, invece di colpire il piede con qualsiasi forza il corridore lo mise dietro. è la scarpa che ha aiutato gli atleti come Mary Keitany e Dennis Kimetto a battere i record mondiali della maratona.


Lun 12 Fév - 05:14 (2018)
yaya2017


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Rob is a Nike Air Vapormax Dam perfectly proportioned, living, breathing Coors Light commercial of a man. He talks about running a marathon without really training for it and, recently, his “first” 50K. Of course he would be who Nike would send to take me–someone who hasn’t exercised Nike Air Huarache Dámské in six months, maybe a year–for a tour of their latest shoe, not some normal human being, but 180 impossible pounds of Just Do It.“Let’s run a couple of miles,” he says with the casual rapport of a lesser-known Marvel superhero.We’re at a gym in Chicago’s north side, stepping onto side-by-side treadmills to try out Nike’s latest paradigm in shoes: Nike Epic React Flyknit. I haven’t run regularly in nearly a decade. I am terrified. But dang, my feet sure do look good.Three years in the making, React is Nike’s sequel to its pillowy Lunar technology, and the Epic React Flyknit is the Nike Air Max 2017 Womens first running shoe to feature the new technology. With it, Nike is chasing one of the biggest performance-fashion trends led by Adidas’s Boost line. Like Boost, React is a shoe all about maximalism, rather than the barefoot minimalism of the past Adidas ZX 700 Femme few years. Its main feature is a giant sole Nike Air Max 2017 Dam made from a single block of foam, which promises to put a percentage of the energy from each footfall back into your next step.

The goal of React is to be the trifecta of what most people want in a running shoe: light to lift and soft on the footfall, but with the ability to bounce back with your stride, rather than bottoming out. In the industry, they call this third trait “energy return,” and it’s the hottest promise in athletic shoe technology today. The barefoot running era of the early to mid-aughts is over. Now, it’s all about big soles Adidas NMD Femme and energy return.Of course, a large sole is a necessity for foam to achieve this rebound, but it’s also an advertisement of soft springiness–just looking at the Epic React, you feel like it must give you some extra power as a runner. “We wanted Adidas Superstar Uomo it to be visually distinct, and to be intuitive when you pick up the product,” says Brett Holts, VP of Nike Running Footwear. “You see there’s something about this that looks softer, more cushioned than a slab of foam. There’s a visually intuitive part to [to this approach].” Meanwhile, the upper is a tighter weave of Nike’s Flyknit technology than its sometimes sock-like weaves, which secures your foot tightly onto the pad.Unlike most athletic shoes, there is no hard outer sole “cage” or internal air bags for the soft foam of the Epic React. Instead, the proprietary React foam–which Nike Air Presto Femme itself is mostly made of synthetic rubber, normal for car tires but a shoe industry first–is punctuated by a bit of harder rubber under your toe and heel, to maximize durability on pavement. React was the product of Nike’s own innovation lab, Nike Air Pegasus 83 Femme and the result of over 400 attempts of mixing new materials at a factory in Taiwan, shaping them and cooking them in ovens, then testing these bricks of foam before actually molding them into a shoe and trying them on.


Testing includes the simple thumb test (pressing in your thumb, seeing how far it sinks in, and then how it bounces back), but also includes hooking the material up to small machines that can measure these traits in quantifiable numbers. Again, Nike was looking to make something that could bounce like a rubber ball, but strike like a feather, a combination that, if you Adidas Superstar Donne Blu think about it, doesn’t really exist in the material world.“It’s a lot like baking. You have your bread, flour, egg, and salt. And yeast,” says Hossein Baghdadi, director of Nike NXT Footwear, and lead on React. “I can use different yeast strains, Nike Air Odyssey Womens different flours. Different salt. But also combine them in different ratios. And depending on how I bake that bread, I can end up with a nice crust, or I can burn it, or I can overcook it.”Baghdadi’s team tested new mixes and baking methods on a daily basis. They could literally come up with a new composition and be holding a foam block a few hours later. In a few more hours, that foam could be a prototype shoe on their feet. Each chemical iteration was tested with all sorts of machines and methods, but ultimately Baghdadi became extremely good at just feeling such minutia on his feet.This time around, things were to his liking. Wall signed a five-year deal with the brand which gives him a bit more flexibility than an eight-year deal would. Plus, he got a new start with a new team to build his brand up again.


Ven 23 Fév - 03:38 (2018)
yaya2017


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In navolging Nike Air Max Tavas Femme van het uitgebreide aanbod van een geladen weekend van releases tijdens het NBA All-Star Weekend afgelopen weekend in Los Angeles, zijn merken weer terug om opnieuw een reeks waardevolle drops af te leveren. De belangrijke releases van deze week beginnen donderdag met de terugkeer van de felbegeerde Nike Air Force 1 "Hong Kong" uit 2001. Ook op 22 februari is Nike de nieuwste wedstrijd voor de Adidas Ultra Boost, het Nike Epic React Flyknit. The Epic Adidas Superstar Donne Blu React Flyknit debuteert in twee kleurstellingen voor zowel mannen als vrouwen. Een "Wolf Gray" -kleurenschema van de KD X raakt ook donderdag aan Nike Basketball-winkels. Nike blijft zijn aanbod op vrijdag aanbieden met de release van een "Triple Black" Flyknit Trainer en de witte en rode "Mo'Money" Air More Geld. London Skate Brand Palace levert vrijdag ook nieuw schoeisel in de vorm Nike Air Huarache Mujer van drie paar van het retro workoutmodel, geaccentueerd met neontonen in samenwerking met Reebok. Een trio van alle witte Adidas-modellen die het "Blank Canvas" -pakket wordt genoemd, raakt ook bepaalde retailers en viert het hindoe-festival van Holi, met dank aan Pharrell. De week afrondend, laat Adidas een vierkleppige samenwerking met het Japanse Streetwear-label Neighborhood vallen. Nike's bezorgingen op zaterdag zijn inclusief een nieuwe PG 2 Nike Air Max 90 Dámské černé die overeenkomt met de hometruien van de OKC Thunder, een exclusief grijs en oranje LeBron 15 voor kinderen die sterk lijkt op het befaamde "Duif" -kleurenschema, een "Cool Gray" VaporMax Plus en de langverwachte verwachte terugkeer van de OG "Gundam" colorway van de Air Max 98.

De grote zaterdaguitgave van Jordan Brand deze week wordt de "Bred Toe" Air Jordan I, een gloednieuwe colorway Nike Air Max 90 Womens White die de kleurblokkering van de klassieke "Bred" - en de "Black Toe" -paren combineert. De kans is groot dat je nog nooit van de Nike Tanjun hebt gehoord. Het is niet onder Nike's meer beroemde schoenen, zoals een Air Max of een Air Jordan. Het is een eenvoudige, goedkope stijl voor mannen en vrouwen die ongeveer $ 65 kost en wordt verkocht bij winkels zoals Kohls en Shoe Carnival. Door sneakers geobsedeerde kinderen wachten niet in rijen op de Nike Air Max Command Mujer nieuwste Tanjun-drop. Volgens onderzoeksbureau NPD Group was het de best verkopende schoen van 2017 in de VS, 's werelds grootste en meest waardevolle sportkledingmarkt. De sneaker, die GQ beschreven in september als "een schoen waar alleen een moeder van kan houden" na een reeks sterke verkopen, is vooral comfortabel en gemakkelijk, waardoor het voor veel Amerikaanse moeders erg aantrekkelijk Nike Air Pegasus 83 Femme is. Ze bestaan ??uit een rustige maar krachtige demografie, samen met de legioenen andere Amerikaanse vrouwen en mannen die ongecompliceerd schoeisel kopen om het gazon te maaien of boodschappen doen. De naam Tanjun komt van het Japanse woord voor "eenvoud" en Nike zegt dat het " een verhoogde alledaagse look. "NPD's lijst rangschikte de schoenen in volgorde van verkochte dollars, niet eenheden. Zelfs tegen veel duurdere concurrentie, zoals Air Nike Air Max 2017 Femme Jordan IV's, die voor bepaalde modellen bijna $ 200 kan kosten, nam de Tanjun de toppositie in. Matt Powell, vice president van NPD en analist in de sportindustrie, merkte op dat typisch de topschoen van het jaar een van die duurdere stijlen is.

Adidas bereikte intussen een nieuwe mijlpaal in 2017. Terwijl Nike, dat ook het Jordan-merk en Converse bezit, de lijst domineerde, wees Powell Adidas NMD Womens erop dat het de eerste keer was dat Adidas twee schoenen in de top 10 had staan, waaruit bleek dat ze nog steeds sterk waren tegen lange tijd marktleider Nike. De retro Superstar-sneaker van Adidas kon de prestatie van vorig jaar om op nummer één te komen niet helemaal herhalen - de eerste keer dat een Adidas-schoen dit in meer dan een decennium deed - maar het was opnieuw een sterke verkoper, samen met een nieuwer Adidas-model, de buisvormige Nike Air Odyssey Womens schaduw. Over het algemeen tonen de sneakers die Amerikanen kochten de voortdurende dominantie van lifestyle-schoenen die bedoeld zijn voor vrijetijdskleding, ten koste van performance-sneakers die voornamelijk zijn ontworpen voor atletisch gebruik. De top drie silhouetten op de lijst zijn de Nike Tanjun, de lage Chuck Taylor All Star en de Nike Air Huarache. Met die drie zijn de Adidas Originals Adidas ZX 700 Donne Superstar, de Nike Revolution 3, de Air Jordan 4, de Air Adidas ZX Flux Womens Jordan 13, de Adidas Tubular Shadow, de Air Jordan 11 en de Air Jordan 6 te vergelijken. Volgens Powell is de grootste verrassing op de lijst De best verkopende Nike Tanjun van 2017. De branchespecialist zei dat de markt nog nooit een midmarket schoen nummer 1 op de lijst heeft gehad, een plek die meestal wordt beveiligd door een hoogwaardige, prestatiegerichte schoen.


Sam 24 Fév - 07:09 (2018)
yaya2017


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Mere seconds before I leaped into a giant, 20-foot-long pit filled with colorful foam blocks, I realized I'd made a huge mistake.It was late January, and Nike had invited a handful of writers, bloggers, and Nike Air Max 2017 Womens influencers to a warehouse in Lower Manhattan to witness the debut of the company's new flagship running shoe, the Nike Epic React. Those shoes, which go on sale on Thursday, are billed as the lightest and softest shoe the company's ever Nike Air Max Command Femme produced. To show off their product, Nike had set up an elaborate obstacle Nike Air Max 90 Mujer Negras course for me and my fellow content compatriots. We were split into four teams of about 10 or so people each, and we rotated through 10-minute sessions at four different stations to rack up points for every completed task.Each station was meant to highlight a specific aspect of the shoe. There were two that were a bit on the nose — one in which we were locked in a room of feathers to emphasize just how light the shoe is, and another where we bounced on a trampoline to demonstrate the springiness of its sole. The other Nike Air Pegasus 89 Womens two were quite physically daunting. There was the aforementioned foam pit where we had to jump in, grab a specific color of cube, and pull it out; and another station that had us weave around piles of tires to grab a foam ball and place it in a Nike Air Pegasus 89 Mens pit.The thing is, I'm not athletic. I'm more athletic adjacent, that dude who Nike Air Presto Mujer will run a half marathon but struggle mightily while doing it. I try to make it to boxing classes a few times a week, during which I feel like I look like this, but really, I look like this. Fact of the matter was, I was in a room full of athletes, and I was definitely not one of them.

I should have seen this coming. There were definitely hints. Nike warned me I'd be engaging in "light to moderate" activity beforehand. Then there was the joke Brett Holts, product line manager for Nike Running, made during his Nike Air Max 90 Homme Noir opening keynote. He said this would be everyone's second workout of the day since we (clearly) all went running in the morning. If you're counting me sprinting down a flight of stairs to catch the subway, I got you, homie. Here's a full video recap www.jazzkykrumlov.cz of the event below, from my teammate Tony Mui at Complex, if you care to see Nike Air Presto Dam me agonize through pain.The competition ended up being a bit more fun than I expected, though it rang a bit gimmicky. I struggled like all hell in the foam pit (I don't know if you've ever been in one of those, but it's exhausting). The trampoline was definitely the most enjoyable, since it slingshotted you what felt like 100 feet into the sky (my momentum nearly flung me into a wall more than once). But the tire challenge was the only one that was truly illuminating, proving the shoe was great when it came Adidas Superstar Womens Pink to running in a straight line, but not-so-great when trying to turn on a dime.Believe it or not, our team ended up winning the competition. And I might have actually passed for an athlete. It might have been just sheer rush of adrenaline, or maybe Nike really has something with this shoe.The Epic React is the result of three Nike Air Max 90 Homme years of work creating the compound that makes up the sole of shoe.

It took multiple teams of mechanical and chemical engineers who ran through 400 different iterations to get the ingredients just right. Nike calls the sole a type of synthetic rubber, according to Holts.Nike wanted to give runners a shoe with four main benefits: being lightweight, soft, responsive, and durable. In all its other models, Holts said engineers had to compromise one for another. If a shoe was lightweight, it often came at the Nike Air Huarache Femme expense of cushioning. Or if one was soft, it wasn't as responsive. The React marked the first time Nike could bring all those elements together."The React technology itself is an all new compound, an all new formulation for us, and that's really the key innovation here," Holts told me when I visited Nike's Manhattan headquarters a Nike Air Presto Mujer week after the event. "The goal from the onset was to deliver all the four key runner benefits in one complete package."Nike tested the shoe with Kenyan marathon runner Eliud Kipchoge, who holds the title of fastest marathon in history (2:00:25). Kipchoge used the sneakers on short distance runs as well as those as long as 40K (just under the distance of a full marathon) to test their durability.


Lun 26 Fév - 03:57 (2018)
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Message , Adidas’s running shoes weren’t in nee Répondre en citant
Back in 2012, if you asked anyone what the hottest sneaker brand in the world was and they didn’t immediately say Nike, you’d have thought they were either insane or lying. Nike's stiffest global competition, Adidas, wasn’t so much a distant second as an almost non-existent one. In the United States, Nike’s home base, the Swoosh was even more dominant. Its market share of athletic footwear was hovering around 60 percent, and it had just introduced Nike Air Pegasus 89 Donne the most groundbreaking sneaker technology of the millenium in Flyknit, the www.rotterdamkantelt.nl godfather of knit upper running shoes. On both mass market and limited-edition level, from Air Nike Air Huarache Dámské Maxes to Air Yeezys, Nike looked unstoppable.A little over five years later, though, Adidas is not just more competitive than it was a half-decade ago from a financial standpoint—with reported increases in revenue and market share—but it’s also made up serious ground in innovation and style. What sparked the turnaround? A few things.In 2014, Adidas reissued its legendary Stan Smith tennis sneakers behind a massive marketing campaign, helping make them the coolest shoes among both fashion designers and brunch-going bros. They also signed Kanye West, whose Yeezy line of sneakers pushed Adidas to the top of the hype conversation. But Adidas also owes much of its Adidas Superstar Hombre recent success to a white foam sole called Boost, which set a new standard in comfort Nike Air Max Classic BW Womens and cool in the sneaker market. (So much so that we've started referring to Adidas's Adidas Superstar Mujer history in terms of B.B. [Before Boost] and A.B. [After Boost]).

Five years after the first Adidas Energy Boost hit shelves, it’s worth breaking down how Boost, well, boosted Adidas to the top of the sneaker game.Here’s the first thing to know about Adidas’s premier running shoe technology: it’s not actually made by Adidas. What we know as Boost is actually made by a German chemical company called Badische Anilin & Soda-Fabrik (BASF for short), and the Three Stripes just pays BASF for the exclusive rights to this technology. BASF first developed what became Boost in 2007. At the time, it was nothing more than tiny little white particles the company called “energy Nike Air Max 90 Femme capsules” (which basically look like squishy Tic-Tacs). Later, BASF’s scientists Nike Air Max 90 Donne realized the particles were useful when welded together with steam into one solid piece. Nike Roshe Run Femme The first time Adidas saw Boost, it was via a small, tennis-sized ball that was used as a demo to show just how bouncy the material is. “We could not believe how higher the ball bounced back compared to EVA foams which were the standard material at that time. We could not stop watching this video and imagined what we can do with that material: we could revolutionize the running industry with that material,” says Matthias Am, the Category Director of Global Running at Adidas. By 2012, the company was testing prototype shoes with Boost.But what makes Boost genuinely innovative? It’s all about what running shoe designers—and marketers—call “energy return,” which is what Am was talking about with the Boost bouncy ball. When it comes to wearing Adidas Superstar Pánské the shoes, it’s one of the first things you notice—they feel not unlike a very nice Nike Air Max 95 Dam memory foam mattress. “

The thing about Boost is that the minute you put it on, you know it’s a completely different experience than anything else out there.The comfort is something everything gets,” says Andy Barr, Adidas Director of Global Creation for the brand’s US Running Footwear division. The first Ultra Boost also looked different than anything else on the market. “It’s easy to forget that in 2013, most running shoes didn’t look like [the Ultra Boost]. They were [made of] a bunch of pieces and bright colors and bulky,” says Barr.In 2013, Adidas’s running shoes weren’t in need of a performance overhaul. In 2012, the year before Boost hit shelves, Kenyan Patrick Makau set the world marathon record while wearing the Adidas Adios 2, which, while Nike Air Max 2017 Womens lightweight, doesn’t pack any squishy sole units. But while the brand had success Adidas Superstar Donne Oro among the world’s most elite runners, everyday runners—especially in the United States—simply didn’t care. In 2013, Adidas only held two percent of the U.S. market share in the running shoe category, a number that remained stagnant until 2015. Today, that number is more than nine percent, according to Barr.


Mer 28 Fév - 03:34 (2018)
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Message wait until last semester to intern, or in Répondre en citant
1.37 billion people live in China, so it comes as no surprise that the country is home to its fair share of sneakerheads, boutiques, and exclusive footwear collaborations. When the world’s most populous country throws its biggest party for Chinese New Year, the celebration, by extension, becomes one of the biggest sneaker drops of the year.Sneaker brands have long since understood the significance of Chinese New Year, which is why you’ll see a lot of Adidas Superstar Femme Noir celebratory releases from the likes of adidas, Nike and Vans, to name a few. While each brand and their silhouettes differ from the rest, there is one constant when it comes Adidas Tubular Donne to sneaker releases Adidas ZX Flux Dámské in China: the color red.Highsnobiety spoke to Mike Chung, founder of ACU and Kaffiend, about why red is so popular in China. “Red is a color that traditionally symbolizes happiness, so it’s associated with a lot of festivals, holidays, and special occasions like birthdays and weddings. Red is also the main color on the China flag,” he told us.Red is seen almost everywhere during Chinese New Year. Everything from lanterns to envelopes and, for quite some time now, sneakers, feature some shade of red. The color represents fire, good fortune and joy.Speaking on how red went from being the color of Chinese New Year to being adopted by the sneaker community, Chung added: “I think it all began when [Nike] did the Year of the Horse Air Force 1 and then, as time went by, the [sneaker] community grew larger, while Chinese Nike Air Max 90 Mujer traditions Nike Air Max 90 Homme also grew larger internationally.

Eventually red became the color of choice for many sneakers. Now companies are using that to help promote products during this time of the year.”Tradition and culture play a large part in Chinese sneaker culture, which is evident in the adoption of red as its main signifier. When Chung works on projects he uses a lot of Chinese festivals and holidays in order to “bridge my culture with things that I like and also to promote my culture in different parts of the world.”On why red seems to sell better than any other color, Chung said: “Maybe because its a really sharp color. I personally don’t have that many all red sneakers or red ones in general.”As we get closer to this year’s Chinese New Year celebrations, we take a look back at some of our favorite Chinese kicks. Check out our 10 Nike Air Max 90 Mujer favorites below, most of which feature at least a hint Nike Air Max 95 Dames of red.In celebration of Chinese New Year, Vans teamed up with renowned designer SANKUANZ to design an exclusive collection of footwear for the Year of the Dog. The attitude of a rabid dog was the inspiration behind the project, which resulted in four footwear silhouettes, as can be seen above. The campaign message, “DO NOT PET ME I AM AGGRESSIVE,” can be seen throughout.CLOT celebrated its 10th anniversary in mid-2015 by collaborating with Nike on an updated classic, the Lunar Force 1. Composed of various shades of grey, the upper is constructed of Nike’s technical Hyperfuse Loopwheeler cotton, while two miniature Swooshes, alternating between blue and red, lie on either side of the shoe.

Celebratory details feature on the tongue patch and heel embroidery, continuing through Nike Air Max Tavas Femme an additional sew-on patch and carry case which comes included in the bundle.This Air Jordan 12 Nike Air Max 95 Womens doesn’t have any red on it, yet it still celebrates Chinese New Year. This Taxi-inspired colorway dons an array of detailed textures on the mudguard and heel tab, as well as a special Chinese New Year logo on the tongue and insole. Never one to keep things simple, Jordan Brand also decked out the upper in fully reflective materials.The Nike Air Foamposite One “Tianjin” is one of the rarest and most intricate basketball shoes in recent memory. Designed to pay homage to the city of Tianjin — often referred to as the birthplace of Basketball in China — the silhouette is decked out in imagery inspired by the country’s cultural heritage. Lotus flowers and carp decorate the sneaker’s upper, which comes with a decorative insole and a salmon-hued Adidas Superstar Donne Nero sole unit.Vans celebrated the year of the Rooster in 2016 with six silhouettes in collaboration with Shanghai-based designer Kim Kiroic. The Slip-On is one of several sneakers that draws Nike Roshe Run Womens inspiration from the rooster’s lifecycle from an egg to an adult. Featuring a custom three-color fringe pointing to the rooster’s tail feathers, this silhouette is one of the more literal homages on this list.First of all, I swear by internships. It’s real-world experience. A lot of people wait until last semester to intern, or intern only until they’re finished after college. Those are two things I really do not recommend. If you can, try to intern as soon as possible because that’s where you make your connections and get experience. Classrooms can only take you so far.


Jeu 1 Mar - 07:04 (2018)
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Sneakers aren’t just made in one factory. They’re the product of a sprawling network of specialized suppliers, often in different cities or even different countries that make the various components assembled into an athletic shoe. Just one part, such as the outsole, could have criss-crossed large stretches of Asia before becoming part of the sneaker you Nike Air Max 90 Mujer Negras bought.“In Nike Air Max 95 Femme the one factory you create your rubber, and then the rubber is formed into a certain shape. The midsole is created. In another place, the midsole and the bottom are combined,” explains Ulrich Steindorf, senior director of manufacturing at Adidas.From start to finish, it can take 60 days to make a shoe using this conventional process. Humans still do much of the stitching, gluing, and other labor-intensive processes by hand. Even once the shoe is ready, it takes another 60 days to ship it from Asia, where most sneakers are made, to stores in Western Europe or the US. “If we want to be faster and more flexible in doing what our athletes want and need, then we have to rethink the way we make products.”A couple of years ago, the top minds at Adidas decided this clunky, inefficient model was too limiting. “That’s why we looked Nike Roshe Run Donne into Adidas Superstar Hombre the technologies available and decided, ‘Hey, if we want to be faster and more flexible in doing what our athletes want and need, then we have to rethink the way we make products,'” says Gerd Manz, the head of technology innovation within Adidas’ Future team, which looks ahead three to seven years to set the company’s course.

The innovations Adidas has since put in place largely converge in the Speedfactory. It’s a pioneering concept that concentrates the sneaker-production process in a single space, and in the market where the shoes are sold. At Adidas’ Speedfactory in Ansbach, Germany, robots do most of the work. Compared to the months it can take to make a sneaker in the traditional supply chain, Speedfactory completes production in a matter of days.The new factories are just one piece of a bigger shift. For roughly 40 Nike Air Presto Dames years, sneaker Adidas Superstar Mujer manufacturing had gone largely unchanged. But now experts believe the industry has reached an inflection point, spurred by the spread of e-commerce and social media, which have sped up fashion cycles and taught shoppers to expect instant access to a constant stream of new products. Adidas is testing different ideas as it works to make its operations faster and more flexible to meet the demands of this new era. It’s integrating practically every major trend transforming supply chains today, including 3D printing, customization at a mass scale, near-sourcing, and the digitization of its operations.And it isn’t alone. Adidas is up against its arch-rival, Nike, which is similarly transforming how it works with help from supply-chain and logistics innovator Flex. The two labels are neck-and-neck at the lead of an innovation Adidas Superstar Womens Black Nike Air Max 95 Mujer horse Adidas NMD Femme race in how athletic shoes are designed and manufactured.

Technology moves so fast it’s hard to guess what even the next few years will look like. But Speedfactory is an attempt to bridge the void.“We wanted to create the factory of the future,” Manz says. “This should be representative of what all our factories are in five to 10 years from now.”Two years ago, when the company conceived of the idea for Speedfactory, the patch of land Adidas wanted to build on was a potato field. Today, it’s the site of a nondescript, white building bearing the name of Oechsler, the German firm Adidas partnered with to build it.Oechsler was instrumental in building the robots and production set up within the roughly 4,600-square-meter building (about 49,500 square feet), tasks beyond Adidas’ particular expertise. The partnership, in Adidas Yeezy Boost 350 Donne fact, is Nike Air Max 90 Femme an example of one of the sneaker maker’s new guiding principles, which it calls “open source.” It means sharing ideas, and when necessary, teaming with outside experts. Oechsler actually started in the mid-19th century as a maker of horn buttons, but now specializes in the decidedly more modern field of plastics injection molding. It develops and produces parts for automotive, medical, and industrial companies around the world, and has worked with Adidas for years.


Lun 5 Mar - 04:02 (2018)
yaya2017


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Message Lululemon. In the process, their refined trainers an Répondre en citant
In an effort to inspire the next generation of creatives Nike Air Vapormax Mujer who will lead the $55 billion global sneaker industry to continued greatness, Complex is partnering with the Fashion Institute of Technology (FIT) for a unique education experience, which Kick'n It for a Cause founder Chris “COSeezy” Strachan announced during a sit down with Steph Curry.Sneaker Essentials is an online education program exploring every possible aspect of the industry, from design to advertising to retail. Nike Air Vapormax Womens The Qubed Education-developed program consists of six courses totaling 30 hours. Complex personalities, FIT staffers, and other proven industry veterans (i.e. Nike and Adidas contributors) will lead the learning process."Complex has always been at the forefront of sneaker culture, and we also pride ourselves on being inclusive and opening doors for creative people," Jack Erwin, Complex's GM of Content, explained.Nike Air Huarache Dames "Sneaker Essentials provides a chance for passionate learners to hear directly from true leaders in the sneaker media industry, including Joe La Puma, Gerald Flores, and Richard Lopez." Other instructors will include Nice Kicks creative director Nick DePaula, Stephen Curry 30 Inc. Chief Marketing Officer Jeron Smith, and more.Sarah Mullins, chair of FIT's Accessories Design program, added that Sneaker Essentials was Nike Roshe Run Womens built to "translate that passion for sneakers into real-world knowledge and skills that open doors to meaningful career pathways."

Once a student wraps the program—which is a part of FIT's Center for Continuing and Professional Studies—?they will be awarded a certificate of completion.The inaugural group of Sneaker Essentials students will be admitted in April. In partnership with nonprofit Kick'n It for a Cause, Adidas Hamburg Donne Qubed will be Nike Air Max 95 Womens handing out scholarships to select students in disadvantaged situations. More info can be found here.For the athletic behemoths, nothing is more sacred than their inescapable logos. Think of Nike’s commanding swoosh and jumpman, or Adidas’ iconic three stripes and trefoil. Sneaker upstart Athletic Propulsion Lab (APL) wanted none of this; their emblem-free aesthetic was just the first singular statement Nike Air Max Zero Donne in an ascent that has been nothing short of remarkable.APL’s California-based twin founders, Ryan and Adam Goldston, 30, are marketing the fusion of fashion with performance to elbow their way into the hardest to crack segment of the athletic industry. “We’re competing with giants,” says Ryan with ample bravado, of the $86 billion value of the global athletic footwear market. “That’s what makes it so exciting. The fact that there Adidas Superstar Mujer Negras are so few players and it’s such a big ocean creates a lot of opportunity.”In seven years, since their business plan served as Ryan’s grad thesis at University of Southern California, APL has become a player in performance sneakers, selling in 300 doors, including those of Lululemon. In the process, their refined trainers and running shoes have resonated with a discerning female customer, for whom they began a dedicated collection in 2014.

Today, they say the women’s business makes up 65 percent of APL’s sales. “We have always felt that consumers, whether male or female, were craving products that didn't feature big emblazoned logos,” says Adam, whose own signifier is his long sculptural beard. “Instead, we let the materials, colours, technology and design tell the story.”Or, as Ryan, the more close-shaven and blunt of the Adidas ZX 850 Donne two puts it, in reference to the clichéd approach of their rivals, “We don’t just shrink it and pink it.” When APL does include a blush pink or “greige” colourway in their assortment, it’s for both men and women, while other novel unisex upper fabrications include a glow-in-the-dark knit, animal print calf-hair, woven metallics and even cashmere.The majority of footwear ranges from $140 to $160 for core Nike Air Max Command Femmeperformance styles made in China, but reaches to $495 for Italian-crafted quilted-leather lifestyle sneakers. They recently launched Lusso, a crocodile skin high-top painted with 24 karat gold, which rings in at $20,000. They say they have customers who have purchased multiple pairs. There is also a new assortment of sports apparel. “It was something our customers kept asking for,” says Ryan, though he notes that it's a small Nike Air Max 1 Donne component of the business.Women are also one of the forces driving the rise of sneakers and activewear in fashion. “We’ve been watching women over the last few years, talking to our consumers, and we’ve really seen [them] fueling the sport and fitness lifestyle overall,” Amy Montagne, general manager of Nike Women, said at the Paris event (paywall).


Mer 7 Mar - 09:53 (2018)
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Message talented,” said former president Obama i Répondre en citant
Kanye West is crazy. Hate him or love him, you can’t deny that he is. Fortunately for Kanye fans he Nike Air Huarache Mujer hasn’t done or said anything ridiculous lately and has been flying under the radar.We’re a couple months into 2018 and thankfully Kanye West fans don’t have to cringe at his actions or bow their heads in shame for supporting Adidas Superstar Femme him. So far, he hasn’t met with Donald Trump, walked out on one his own concerts, stolen the microphone at an award show or told America that “Bush doesn’t care about black people” on live television.Now is a great time to be a Kanye fan. As we all may know, he has a large variety of controversial moments and outbursts to choose from. Without him currently acting like a jackass in public, fans aren’t being chastised for liking the guy who believes he’s more influential than anyone who has ever lived.“Stanley Kubrick, Apostle Paul, Picasso. F*cking Picasso and Escobar!” is what West said in audio of a meltdown Nike Air Vapormax Womens Mens backstage of “Saturday Night Live” in 2016, according to NBC. “[I am] by 50 percent more influential than any other human being. By 50 percent dead or alive, by 50 percent for the next thousand years!”Despite those who think Nike Air Max 90 Dam Svart Kanye is an egotistical, no talent maniac, the Chicago native has won 21 grammys and various other music awards. The rapper, singer, songwriter, producer, fashion designer and entrepreneur is not famous for nothing.“Go listen to all www.karolien.fr my music, it’s the code to self-esteem. It’s the code of who you are,” West said in an interview with BBC Radio. “If you’re a Kanye West fan, you’re not a fan of me you’re a fan of yourself. You will believe in yourself.”


All eight of West’s albums have gone platinum. His latest album, “The Life of Pablo,” is the first entirely streaming-only album ever to go platinum, according Adidas Superstar Mujer to Billboard.
Kanye Omari West got his start in the mid-90s as a producer. In his early work he produced for Mase, Jermaine Dupri, Lil’ Kim and eventually Jay Z, according to Mic.com, a digital news company.He later released Adidas NMD Womens “Through the Wire” his first single which debuted on Sep. 30, 2003. It was written and recorded with his jaw wired shut after a car accident in Oct. 2002. Kanye was different from the other rappers at the start of his time.“But www.andypanko.es he wasn’t rappin bout coke and birds, it was more like spoken word.” A line taken from the song “Through the Wire” in 2004 explains early on how different he felt.Kanye defied what is referred to as the “bling era” of the early 2000s by sampling soul music and wearing pink polos and backpacks. Rappers who excelled during the time like 50 Cent were wearing baggy clothes and had the tough guy, gangster persona. They were making music with the same Timbaland style sound and glorifying expensive lifestyles.In his debut album, “The College Dropout,” he went over topics such as religion, family, prejudice and www.emilylynn.co.uk materialism. According to the article, West’s subject matter was “unconventional for the time.”Kanye even acknowledged how different he was with the song “Everything I Am.”

West samples music a lot. Many people don’t like the Adidas Yeezy Boost 350 Donne fact that he makes music from samples. He doesn’t just take a song and rap or sing over an already finished piece. He takes a piece of a song and builds from it.Kanye goes far and wide for his music samples. A complete listenable history of his samples of his first six album was reported by The Verge. It ranges from Marvin Gaye and Lauryn Hill in “The College Dropout” to The Ponderosa Twins Plus One and Brenda Lee in “Yeezus.”Besides music, Kanye is also a prominent figure in fashion. According to The Vibe, anything Kanye wore, people imitated. Trends like colorful polo shirts, shuttered sunglasses, leather Adidas ZX 700 Donne pants, shirts around the waist, skinny jeans and long tees became trends after Kanye West. His most notable products are his shoes: the Nike Air Yeezy and the Adidas Yeezy Boost.Because West has not been under fire in the Nike Air Max 90 Womens Black media lately. Fans and even non-fans can appreciate his work.“He is a jackass. But he’s talented,” said former president Obama in an Atlantic Monthly interview regarding his comments about Kanye West in an interview from 2009.The essence of liking Kanye West and his boldness in music, fashion and art is being comfortable enough to openly like whatever you like and express what you think. Kanye takes chances in all aspects of his work, constantly setting trends and is not afraid to express or explore himself.


Ven 9 Mar - 03:41 (2018)
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Message The company reinvested in travel teams Répondre en citant
Adidas just hopped over Jordan to become the second-biggest sports footwear seller in America, according to new August data released by NPD Group on Monday."This is an achievement I never thought I would see in my lifetime," NPD analyst Matt Powell wrote in the press release.Part of the story is Adidas' continued rise in North America. Last month, Adidas sales grew by 50% compared with August Adidas ZX 700 Donne 2016, and its sneaker share nearly doubled to 13%, according to NPD data.In its last earnings report, the company said sales in Nike Air Force 1 Hombre North American had grown 31%.Its top selling models are the throwback Adidas Superstar and the futuristic lifestyle shoe Tubular Shadow.The other half of the story is Jordan's continued stagnation. The Nike brand has been suffering for a while now, a problem that Morgan Stanley analysts have called "previously unthinkable."Jordan has been struggling amid an industrywide downturn in sales of basketball sneakers. The trends are now favoring low-top sneakers like the Adidas Superstar, as the chunkier looks of basketball shoes don't quite fit in with skinny jeans and joggers.To remedy the issue, Nike has been releasing more and more Jordan shoes, including re-releases of vintage styles. Now, when Jordan shoes Nike Air Huarache Mujer are released, they do not always sell out instantly. That has eroded the brand value of Jordan, which has long-term implications Nike Air Vapormax Mujer for the company, according to Josh Luber , CEO of the sneaker-resale platform StockX.

Nike as a whole is still the top sportswear seller in the US.It was in a Las Vegas hotel room where, prosecutors claim, the head of an elite youth basketball team from Florida and a coach from the University of Louisville planned their strategy to steer a young phenom to the Cardinals.They agreed it would take cash for the teenager and his family, payments they’d have to hide from the National Collegiate Athletic Association, according to a criminal complaint unsealed Tuesday. The youth coach said Adidas would help out, that the company sponsored his team and was eager to cement its relationships with NBA prospects. “Nike Air Pegasus 89 Damen All my kids will be Adidas kids,” the coach said, according to the complaint.Ironically, that was the kind of brand loyalty www.rotterdamkantelt.nl Adidas craved. It focused on winning over America’s top high school and college athletes three years ago, part of a broader strategy to revive Nike Air Huarache Femme its U.S. business. It worked -- after years of Nike dominance, Adidas is hot again in the U.S. The company is also now at the center of a federal corruption probe into college basketball. At least one of its executives, Jim Gatto, was placed on leave after his arrest on charges of bribery and fraud. A consultant with ties to Adidas, Merl Code, was also charged.Adidas also focused on youth sports. In 2015, Chris Grancio, then Adidas’ global basketball general manager, said in an interview that the company’s success hinged on getting more Adidas shoes on the feet of “high school kids.” The company reinvested in travel teams and summer basketball tournaments for the country’s top recruits.

In the Adidas Superstar Dames McDonald’s All-American Game, the annual high-school all-star game shown in prime time on ESPN, the kids wear Adidas head-to-toe. Its Nike Free 5.0 Damen ad campaigns featured hyped-up high-school teams and players across sports.Not long ago, Adidas was an afterthought to Nike in college basketball and flailing inNorth America in general. Its 2009 acquisition of Reebok wasn’t working, and it was losing ground in global soccer, the sport at the core of the German company’s business. In 2014, Mark King took over Adidas North America and announced his plan to compete more aggressively to outfit colleges and universities, a piece of a larger effort to appeal to younger consumers.“We have to go out and sign a bunch of colleges,” King said in 2015. The company had already supplanted Nike as the official outfitter for Arizona State University and the Nike Air Huarache Femme University of Miami. It expanded from there, adding Georgia Tech to a list that included Indiana University and the University of Kansas.It Adidas ZX Flux Damesalso re-upped with Louisville, which is central to the federal investigation. Earlier this year, the shoe company agreed to pay the university $16 million a year for 10 years, the biggest college deal in Adidas history. It also pays Rick Pitino, the program’s head coach who was suspended without pay on Wednesday.


Lun 12 Mar - 04:38 (2018)
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Message ensure complete coverage” of the shoe.“There Répondre en citant
When Olympic skiing champion Lindsey Vonn needs custom-fitted workout clothes or cross-training shoes, she contacts Under Armour, her longtime sponsor.“I’ve got a 3D body scan,” Vonn said, “so whenever we need to make something custom, like a new turtleneck, they can get that going.”Most of the rest of us have not submitted to 3D modeling, in which sensors take intricate measurements that allow clothes to be made that drape just right. But Baltimore-based Under Armour Nike Air Vapormax Mujer — like rival sports brands Nike and Adidas — is banking on a growing consumer appetite for shoes and Nike Air Presto Donne apparel that look or feel as customized as a built-in cabinet.“We see customization and personalization as the new expectation from consumers, really,” said Dave Dombrow, Nike Air Vapormax Womens Under Armour’s chief designer. “It’s a very important topic to us.”The idea is to market a personalized approach akin to what the brands do for free for their celebrity athletes — a Vonn, a Stephen Curry or a LeBron James — who often are closely involved in the design of their gear.“It’s definitely a hot trend,” said Neil Saunders, an analyst with the research firm GlobalData Retail. “What they want to move to is mass customization, where you have the same sorts of efficiencies of mass production but you allow people to personalize things.“That’s obviously a difficult balance,” said Saunders, adding that, for Adidas ZX 750 Donne now, customization remains “fairly niche.”

Under Armour, Adidas NMD Dam Nike and Adidas all have their own online platforms allowing buyers to choose materials, colors or splashy patterns to give their athletic shoes an individualized look. Nike Roshe Run Mujer For Nike, it’s NIKEiD; for Adidas, it’s miadidas.Under Armour’s UA Icon allows users to customize some of the signature sneaker models of Curry, the NBA star — including adding their own uploaded pictures.“What you see is people would take the most iconic shoe and be the most creative with them,” said James Carnes, Adidas vice president of strategy creation.The German brand’s most customized shoe is the Stan Smith, a popular line named for an American tennis champion successful in the 1970s, Carnes said.Adidas is using market research to tailor a line of themed shoes for six cities around the world. The design of the London shoe, which debuted in October for Nike Air Max Zero Mujer about $259, was influenced by customers who run to Adidas Stan Smith Donne work. The running shoe is primarily gray — a nod, the company says, to “the streets of London.” A Paris shoe has since been released, with models for Los Angeles, New York, Tokyo and Shanghai due out in 2018.At Nike’s SoHo store in New York City, the company says customers can spend about 45 minutes choosing material, colors, lettering and numbers, and emerge with a sports jersey “completely tailored to you.”

Oregon-based Nike also recently opened a New York studio where shoppers meet with a consultant to design patterns for a shoe that then can be produced for them in less than an hour.While Nike and other companies have long offered customers the ability to customize shoes online and have them shipped, producing the shoes on site that customers design distinguishes the studio.The Nike Roshe Run Dames studio is open to members of Nike Plus, a loyalty club, who register in advance, a Nike spokesman said.Receiving customized shoes online — from a variety of companies — typically takes weeks.Under Armour’s website says it takes “no longer than five to Nike Air Max Command Femme eight weeks,” depending on the model. Customers uploading photos to put on shoes are asked by the company to avoid “metallic and fluorescent colors as they do not print” and to note that “if your image is not large enough to cover the entire photo area, it will begin to repeat to ensure complete coverage” of the shoe.“There are people out there who want to have a shoe made just for them,” said Matt Powell, a sports Adidas Yeezy Boost 350 Donne industry analyst for The NPD Group.“The biggest barrier to sustained growth is it takes so long to get the product,” Powell said. “Every brand is doing this. They are Nike Air Presto Damen making money here, but I don't see it as a big growth area or a significant part of their business.”


Mer 14 Mar - 07:18 (2018)
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